Tech Suite
Origination Tools
Easy-To-Use Origination Tech
Our origination technology (Encompass LOS, Optimal Blue Pricing, Simple Nexus POS) is enhanced and configured for maximum user-friendliness, yet familiar enough to avoid the steep learning curve and glitches of fully proprietary systems.
Financial Prowess
Showcase Your Financial Prowess
Axia offers technology and programs to further position you as a trusted expert in the field of loan origination.
Marketing Tools
Robust Marketing Tools and Technology
Axia’s marketing tools and technology help you build trust and relationships with existing clients, source and secure new business, and stay top of mind with prospective borrowers and referral partners.
Distinguish Yourself With Borrowers And Partners
Financial Prowess
Mortgage Coach
Present yourself as a trusted advisor, not an order taker. Offer expert advice and reduce rate shopping by offering comparisons and insights into various loan options/deal structures and their impacts to the borrower’s financial position over time (Total Cost Analysis).
Financial Prowess
CMPS Certification and Resources
Axia covers the cost of your CMPS certification, giving you access to a library of marketing articles, implementation resources, daily bond market updates, plus license and presentations to teach Continuing Education (CE) classes to Financial Advisors and Real Estate Agents.
Origination Tools
Axia’s App
Offer clients an enhanced online experience, mortgage calculators, secure document scanning, Mobile eSign, and task alerts with your personalized Axia App. Email conditions, price loans, pull credit, and issue pre-approval letters, all from your phone with real-time LOS integration, credit reporting, product/pricing integrations, and partner branding.
Client Trust and Relationship Building
Systems and tools that make it easy for you to multitask, track actionable items, and reach key milestones for your real estate agents and your borrowers.
Marketing Tools
Send your borrowers and agents personalized video communications from pre-approval through closing for a more humanized (yet scalable and trackable) touch point.
Service
Automatically notify your real estate agents and borrowers of key milestones reached throughout the mortgage transaction and provide contact information for all relevant parties through our customizable loan milestone update emails.
Marketing Tools
Improve prospect and transaction communication with your team and agents by sharing notes and tasks related to borrowers, agents, and third parties through sharable contact records that are automatically imported into your CRM account via the LOS or through other lead sources such as Zillow.
Marketing Tools
Help your closed loan borrowers keep track of their important home-related documents (mortgage documents, monthly home value estimates, home maintenance reminders, inventory of household items, appliance recall alerts).
Marketing Tools
Help reduce moving-related stress for your borrowers and improve their overall experience by saving them time on move-related tasks and to-do items through a digital moving concierge (reserve movers, connect TV/internet, transfer utilities, forward mail, update accounts).
Retention, Repeat Business, And Referrals
At Axia, we have everything you need to maintain relationships with your current clients while growing your business in today’s market.
Marketing Tools
Improve retention, repeat business, and referrals with feedback from surveys that are automatically sent to borrowers and agents on every closed loan and shared on the social media platforms of your choosing.
Marketing Tools
Order borrower closing gifts quickly and easily through Axia’s marketing platform.
Marketing Tools
Axia’s five-year, post-close campaign helps you stay top-of-mind on every closed loan through a series of emails and postcards that are automatically sent to your borrowers.
Marketing Tools
Deploy “set and forget” birthday and holiday email campaigns to send greetings to your borrowers and agents on special occasions.
Marketing Tools
Keep current on your touchpoints with partners and clients with a daily summary of automated campaign activities occurring that day, tasks due, and other reminders set by you or members of your team in our CRM.
Marketing Tools
Get notifications when one of your active co-marketing partners in Axia’s CRM lists a new property on their MLS.
Marketing Tools
Receive a notification when a borrower for whom you’ve closed a loan with Axia has their credit pulled by another lender or lists their property for sale.
Marketing Tools
Provide automated, dynamic home financing insights to closed loan borrowers via automated emails and a personalized online dashboard that includes info on their property, real-time insights into current market trends, advice for purchasing, selling, and refinancing, and mortgage money-saving tips.
Partner / Co-branded Marketing
Marketing Tools
Gain more prospective clients with Lead Capture webpages with the option to automatically share attendee contact records with your co-hosts for Open Houses, lunch and learns, and other events.
Marketing Tools
Browse and order branded merchandise or swag for co-hosted events or other business development purposes through Axia’s marketing platform.
Marketing Tools
Help your partners market their services alongside your own by creating on-demand, co-branded marketing materials for them and/or give your agents access to our library of co-branded materials to create on the fly.
Marketing Tools
Axia’s marketing platform includes single and co-branded one-off emails, targeted email campaigns, program and product flyers, educational and promotional flyers, postcards, door hangers, booklets, and social media templates – all of which are easily deployed with a few mouse clicks.
Marketing Tools
Help market your agent’s listings by creating IDX/MLS-integrated Single Property Websites (with social media posting feature); Open House and Property flyers (with or without rates); Just Listed/Sold Postcards; Direct Mail postcards (deploy directly through the platform using First Class Mail or Every Door Direct Mail).
Discovering And Securing New Business Sources
From lead gen tools to marketing resources, you have everything you need to attract potential homebuyers.
Marketing Tools
Browse and retrieve market-level data insights and research on real estate agents in any given market (including transaction counts, types, and associated mortgage lenders) for the purposes of cultivating new referral partner relationships.
Marketing Tools
Provide a lead generation tool for real estate agents with a listing presence on a mobile app that includes your contact information and branding.
Marketing Tools
Use our Lead Capture webpages to register potential homebuyers at events for follow-up, referral to agent partners, and/or continued lead nurturing through automated email campaigns.
Service
Leverage our marketing team experts for assistance with local/branch-level event planning and communication.
Axia Programs
Secure relationships with employers by offering financial/homeownership education and discounted mortgage fees to their employees, family, and friends through our Affinity program.
Axia Programs
Gather warm leads through local and national ESOP trade show events and offer our ESOP Affinity program to other ESOP companies.
Marketing Tools
Create Single Property Websites for your existing and prospective real estate agents to share on social media to help promote their properties and increase their brand awareness alongside your own.
Stay In Front Of Prospects And Referral Partners
As an Axia Originator, you will have access to a number of social media and digital marketing tools that will help you increase and maintain visibility with your leads.
Marketing Tools
Connect your closed loan reviews to your social media accounts for automatic sharing on Google, Facebook, LinkedIn, and other social sites to showcase borrower satisfaction with your services and boost SEO.
Marketing Tools
Take advantage of our Social Sync program to have weekly social media content posted automatically on your behalf.
Marketing Tools
Sign up for our Pillar of Influence program and work with our social media video partners to publish personalized, professionally edited video content to your social media accounts. This will help grow your online presence while boosting to your existing database of contacts.
Marketing Tools
Create, customize, and schedule your own social media posts using our vast library of social media templates available through Axia’s marketing platform.
Use ‘set-and-forget’ email campaigns to stay in front of prospective borrowers and real estate agents.
Marketing Tools
Leverage your existing database to find potential loan candidates using customizable Focused Views with robust filtering capabilities that automatically sort borrowers or agents into dynamic, targeted lists based on the criteria you set.
Marketing Tools
Quickly and easily set send emails or videos to the contacts in your Focused Views directly from Axia’s CRM.
